Nick and Pat
advertising creative team
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Uber Eats Australian Open Ambush

Nick Cole and Pat Allenby are the creative team behind the Australian Open Ambush. The award-winning advertising campaign was created for Uber Eats by Special Group.

 

Uber Eats australian open AMBUSH

How do you stand out in an event that’s jammed with sponsors? By blending in. After each ad break, when people believed they were returning to the live match, they were instead suprised by an Uber Eats dinner order delivered in a way that was identical to the tennis. The industry termed this campaign a “Game Changer” for sponsorship integration.

 
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