NOWHERE IS SAFE FROM FOOTY
To launch the footy season with a bang, Kayo wanted to remind people that they can stream every game of AFL and NRL, anywhere and anytime they want. So we came up with an integrated campaign called ‘Nowhere is safe from footy’.
The campaign featured professional footy players from both NRL and AFL, with the radio campaign starring 2 of the most iconic commentators in each code. All rounded out with some nicely crafted outdoor ads, that had a little fun with each media space that they were found in.
