ING Direct with Isla Fisher
Nick Cole and Pat Allenby are a creative team from Sydney with a portfolio that includes the original Isla Fisher advertising work for ING Direct.
how banking can be
Only 19% of the banking population knew ING Direct existed. But those who did, loved the bank for their transparent, no-nonsense approach to banking. To best spread the word about this no bullshit bank - we created some behind the scenes TV spots, where newly appointed brand ambassador, Isla Fisher put the bank to the test.