Nick and Pat
advertising creative team
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Show some Betiquette

Nick Cole and Pat Allenby are the creative team behind an integrated advertising campaign that encouraged punters to show Betiquette and bet responsibly.

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Introducing Betiquette

With mobile betting apps making it so easy to bet on impulse, the NSW Government were keen to encourage young men to punt with a plan. So we created some simple lessons in good betting behaviour, urging blokes to show some etiquette when it came to their betting - or Betiquette.

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